Privacy Policy

Direct Service Works (“DSW”) respects your privacy and is committed to protecting it through our compliance with this policy.  This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the SETWorks website ( (“”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy also applies when you communicate with us via email or otherwise through the Internet.  It does not apply to information that we collect or process through our cloud-based SETWorks web application.


Please read this policy carefully to understand our policies and practices regarding your information and how it is treated. If you do not agree with our policies and practices, your choice is not to use our website. By accessing or using our website, you agree to this Privacy Policy. This policy may change from time to time (see Changes to DSW’s Privacy Policy). Your continued use of our website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.


If you have any questions or concerns regarding our Privacy Policy or practices, please contact us as provided at the end of this Privacy Policy.

Changes to DSW’s Privacy Policy

DSW may change this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Such changes will be effective upon posting the revised Privacy Policy, along with the most recent effective date on our website.  The date the Privacy Policy was last revised is identified at the top of the page.


If a change materially affects the use or disclosure of your personally identifiable information, we will provide you with additional notice (sending you a notification to your email on file). You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

Information DSW Collects

DSW collects information about you, including information you provide directly to us when you request a SETWorks application demo, and information we collect about you when you access and use our website. The information we collect includes both personally identifiable information and other information that cannot be used to personally identify you.

Information You Provide Us. If you request a SETWorks application demo or communicate with us electronically, we collect the requested information that you provide including your name (first and last), organization names, phone number and email address.  You may choose whether or not to provide such information; however, the information may be required in order for us to directly contact you and for you to have access to the SETWorks application demo.

Information Collected Automatically.  DSW automatically collects information from you when you visit and navigate our website and in connection with our emails.  This information includes the following:


  • Usage Information. DSW collects information about how you interact with our website including information such as the dates and times when you visit our site, the pages you view, referring / exit URLs, your browser type, and the number of clicks on our site. Generally, we collect information through cookies, web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs), and similar technologies. To learn more about these technologies, please see the Cookies and Other Technologies section below.
  • Device Information. DSW collects information about the devices you use to access our site, including your device model, IP address, operating system, unique device identifiers, and mobile network operator information.

How DSW Use Your Information

DSW uses your information, including personally identifiable information, that we collect or that you provide to us under the following circumstances:


  • providing and effectively implementing our website;
  • estimating our audience size and usage patterns;
  • storing information about your preferences, allowing us to customize our website according to your individual interests;
  • communicating with you regarding your request for a SETWorks application demo;
  • improving and customizing our services, communications, and advertisements;
  • for marketing purposes;
  • to comply with applicable laws, regulations, and legal processes; and/or
  • to protect the security and integrity of our business, products, services, brands, users, clients, and third party business partners and service providers.

How DSW Shares Your Information

DSW does not disclose your personal identifiable information you provide to us for any reason, except for in the following circumstances:


  • to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them;
  • to fulfill the purpose for which you provide this information. This may involve access to third-party tools or software applications in order to view a SETWorks application demo;
  • in aggregated or other non-personally identifiable form;
  • to comply with law, a court order, or other legal process, or in connection with a legal investigation;
  • in the event of a corporate transaction, including a merger, acquisition, financing, dissolution, transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of DSW’s business or assets. In the event of an insolvency, bankruptcy, or receivership, your personally identifiable information may also be transferred as a business asset of DSW. If another third party acquires DSW or any of its business operations, such third party will possess the information, including personally identifiable information, collected by us and will assume the rights and obligations with respect thereto as described in this Privacy Policy;
  • for any other purpose disclosed by us when you provide the information;
  • with your consent.

Cookies and Other Technologies

DSW and our business partners and third party providers use cookies and other technologies such as web beacons and analytic tools and services on our website and in our email communications to collect information automatically from you. Such information includes your IP address, device type, device identification numbers, type of browser (e.g., Google Chrome or Internet Explorer), operating system (e.g., Windows, Vista, Mac, OS, Android, etc.), your browsing activities (e.g., pages viewed and referring / exit URLs), location, and other usage information. We collect this information for numerous reasons, including optimizing and improving our website, enhancing your user experience, remembering user preferences and settings, marketing and advertising purposes, security purposes, and analyzing our website’ traffic and trends.


Below is more detailed information regarding the technologies that DSW uses.


Cookies. A cookie is a small file placed on the hard drive of your computer or mobile device stored through your web browser.  DSW uses cookies to collect information from you regarding your usage of our website in order to remember user preferences and settings, personalize your experience, and for security purposes.  Those cookies are set by DSW.  DSW also uses third-party cookies for our advertising and marketing efforts (including retargeting), which are cookies from different domains than the DSW website you are visiting.


You may refuse to accept browser cookies by activating the appropriate setting on your browser. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to DSW’s website.


Targeting Cookies.  These are cookies set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.    They do not store directly personal identifiable information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies as discussed above through your browser settings, you will experience less targeted advertising.


Information in Log Files. Log file information is automatically reported by your browser or mobile device each time you access our website. The information collected from log files may include your web request, IP address, browser type, referring / exit pages and URLs, number of clicks, landing pages, and pages viewed.


Web Beacons. Pages of DSW’s website and emails may contain small blocks of code or electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifts) that permit DSW, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and collecting your web request, IP address, browser type, referring / exit pages and URLs, number of clicks, landing pages, and pages viewed).  They also allow DSW to retrieve certain information about your device and browser.  Information tracked by web beacons is also used for analytics and advertising and marketing (including retargeting) purposes.


Social Media Features. DSW’s website may contain social media functionality such as links to Facebook and LinkedIn.  These links may collect information such as IP address and the referring webpage, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy statements and policies of the companies providing these social media features.


Online Analytics. We may use third party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for our website. These tools collect information sent by your browser or mobile device, including the pages you visit and other usage information. For more information regarding how Google collects, uses, and shares your information please visit  If you do not want data collected by Google Analytics, you can use the Google Analytics Opt-out Browser Add-on available on Google’s website.


Third Party Technologies Used.  Example third party technologies used by DSW on our website include:



Please be aware, this may not include all third party technologies currently in use by DSW.  DSW reserves the right to add or remove certain technologies at any given time.  DSW will make reasonable efforts to update this list periodically, and specifically if a new technology uses your data in a materially new or different way not already disclosed in this Privacy Policy.  

Your Choices

DSW provides you with the opportunity to update and/or delete certain personally identifiable information and to opt-out of having information collected for certain purposes. For example, you may request access to your personally identifiable information and opt out of certain communications from DSW.  You may exercise your choices by contacting us via the Contact Us information provided below.


Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive DSW communications after expressing an opt-out preference, please let us know so that we can investigate the situation.


Location Information. You may opt-out from allowing us to have access to your location data by adjusting the permissions in your web browser and mobile device.


Cookies and Other Technologies. As discussed above, you may opt-out of the automatic collection of some information by referring to your web browser’s or mobile device’s options or settings menu. However, doing so may disable many of the portions, features, or functionality of our website. For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences or visit for more information.


DSW implements physical, electronic, and administrative safeguards to help protect your personally identifiable information from unauthorized access, use, and disclosure. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your personally identifiable information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy.

California Residents’ Privacy Rights

California residents have the right to request a list of all third parties to which DSW has disclosed certain personal information (as defined by California law) during the preceding year.   California residents also have the right to request that DSW delete personal information DSW collects from you, subject to any exceptions or limitations under the CCPA. 


If you are a California resident and want such a request, please contact us via the Contact Us information provided below. For all requests, you must put the statement “Your California Privacy Rights” in the body of your request, as well as your name, street address, city, state, and zip code. Please note that we will not accept requests via the telephone, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information. Please allow 30 days for a response.


If you are a California resident, California law may provide you with additional rights regarding DSW’s use of your personal information, not otherwise discussed in this policy. To learn more about your California privacy rights, visit  DSW will review and respond to these requests on a case-by-case basis.

Do Not Track Notice

At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, like many other websites and online services, DSW’s website is currently unable to respond to Do Not Track Signals. To find out more about “Do Not Track”, you may wish to visit

Users Outside the United States

DSW’s website and electronic communications are provided from within the United States and are subject to the applicable state and federal laws of the United States. If you use our website from outside the United States, please be aware that your information may be transferred to, stored, or processed in the United States where our servers are located and our database is operated. The data protections and other laws of the United States may not be as comprehensive or the same as those in your country. We will rely on legally-provided mechanisms to lawfully transfer personally identifiable information across borders, if necessary.

Children’s Privacy

DSW’s website is not intended for children under 18 years of age. No one under age 18 may provide any information to or on DSW’s website. We do not knowingly collect or solicit personal information from children under 18. If you are under 18, do not use or provide any information on DSW’s website through any of its features or provide any information about yourself to us.  If we learn we have collected or received personal information from a child under 18, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at provided at the end of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or DSW’s information privacy practices, please contact us at:



Direct Service Works

1520 Clay St.

North Kansas City, MO 64116

Attn: Legal Department